The range of direct mail leaflets, flyers and promotional materials that drop through our letterbox range from cheap and cheerful flyers to personalised, relevant products with tailored offers and brochures that entice you to take a look. Done well direct mail can be very successful, latest figures reinforce this, expenditure for direct mail rose 4.5% to £965 million over the first 6 months of 2015.
Whether it be for business cards, brochures or your next large scale marketing campaign every business, regardless of its size or industry sector needs a commercial printer. But how do you go about finding the right printer for you and your business? A quick internet search will reveal a plethora of results and options from large print houses in London to cheap and cheerful on-line printers. So how do you decide which one is right for your business?
Embossing is a method of pressing an image into a material to create a raised design/3D effect. Debossing is the opposite of embossing. Debossing results in a depressed surface, with the design being pressed into the material, the design is lower than the surrounding paper area.
Embossing produces a look of quality and elegance, it is often used on materials that aim to impress for example; business cards, invitations, certificates and brochure covers.
An exhibition catalogue produced for Derbyshire based fine artist; Kerri Pratt. The catalogue was designed to reflect the nature of Kerri’s paintings and working methods. The exhibition catalogue has 3 integrated cut out pockets with miniature pieces of art work inside. The stock used creates texture and gives the brochure a tactile element. A technical piece of print with superb results.
A well thought out and executed brochure can be an effective part of your sales and marketing tool kit. A printed brochure will last far longer than any Twitter or Facebook post, it is visual, tactile and if done well it will be memorable and appreciated. The right finish for any printed job is crucial, here are 5 finishing techniques that can’t fail to make your print extraordinary.